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Smart’up products range gathers special effect inks and varnishes that have been developed to meet specific demands for various graphic industry printing processes (Offset, UV, Flexo, etc…). The use of these products adds further ammunition to a printer arsenal to provide inimitable and conspicuous benefits to prints.

Protection solutions against counterfeit
Smart’up products range provides protection solutions to secure genuine prints and differentiate from counterfeit.
Counterfeit is a phenomenon increasingly widespread which affects sectors such as pharmaceuticals, beverages and alcohols, toys, cosmetics, tobacco and many more. This requires the brands to imagine new solutions to make their products unique and to protect their image and interests. Fraud also concerns documents with official or fiduciary value and implies printers to find anti falsification and identification solutions.

Added value to prints
Smart’up products range provides solutions for conveying an image that suggests high quality, top of the range and luxury items.
Increased competition obliges prime manufacturers to find new ways of marketing in order to encourage consumers to purchase their product rather than another. Packaging appearance is a key factor in the choice of the consumer and requires particular attention in its design. A brand must be able to stand out from its competition and to project its creative and dynamic image thanks to innovative, high quality promotional documents.
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